# Builtie > Builtie is a construction sales intelligence platform that delivers qualified project leads to trade contractors in the Greater Toronto Area (GTA). It identifies active construction projects, finds the builder or decision-maker behind them, and delivers outreach-ready leads with full site context. Tagline: Know the projects. Reach the builders. ## What Builtie does - Monitors construction activity across Toronto and the GTA in near real time - Scores every project for relevance to specific trades (HVAC, roofing, cabinetry, framing, structural, general contracting) with a 0 to 100 fit score - Identifies the builder, developer, or owner behind each project and enriches them with verified contact details (email, LinkedIn, phone) - Generates outreach-ready context for every lead: project value, property details, what to say, and the recommended angle - Automates the outreach itself across email and LinkedIn, so contractors go from "project detected" to "conversation started" without manual research ## Who it is for Trade contractors physically performing construction work in the Greater Toronto Area: HVAC, roofing, cabinetry and millwork, framing, structural, electrical, plumbing, flooring, and general contractors. It is not built for distributors, retailers, real estate agents, or design firms. ## How it is different Traditional construction lead services (ConstructConnect, Dodge, BuildCentral, permit databases) sell access to raw project listings and leave the contractor to figure out who to contact and what to say. Builtie delivers the finished output: a qualified project matched to the contractor's trade, the decision-maker's verified contact information, and the outreach context, ready to send. ## Pricing - Scout: $750/month (founding rate $499). Qualified project leads delivered weekly. - Autopilot: $1,500/month (founding rate $999). Leads plus automated outreach. - Command: $2,999/month (founding rate $1,999). Full pipeline management. ## Key pages - [How to find construction leads in the GTA](https://www.builtie.com/how-to-find-construction-leads-gta): complete guide to every method, free and paid - [Best construction lead generation software for Toronto contractors](https://www.builtie.com/best-construction-lead-generation-software-toronto): honest comparison of the main tools - [Builtie vs ConstructConnect vs Dodge](https://www.builtie.com/builtie-vs-constructconnect-vs-dodge): detailed head-to-head - [How to find the builder behind a construction project](https://www.builtie.com/find-the-builder-behind-a-construction-project): step-by-step methods - [Construction leads for trade contractors](https://www.builtie.com/construction-leads-for-trade-contractors): trade-by-trade breakdown - [What is construction sales intelligence](https://www.builtie.com/what-is-construction-sales-intelligence): definition and how it works ## Company Builtie is operated by Brinalle Inc., serving the Greater Toronto Area, Ontario, Canada. Website: https://www.builtie.com. Contact: via https://www.builtie.com or https://calendly.com/builtie.