Terms of Service

Last updated: September 1, 2026

IMPORTANT — BY CREATING AN ACCOUNT OR USING BUILTIE, YOU AGREE TO THESE TERMS. This is a legally binding agreement between you and Brinalle Inc., a corporation incorporated under the laws of Ontario, Canada, which operates the Builtie platform. “Builtie”, “we” and “us” mean Brinalle Inc.

Two clauses deserve your attention before the rest, because they describe risk you are accepting rather than a service we are promising: Section 5, on what the platform does with your own LinkedIn, mailbox and Instagram accounts and the platform-side risk that carries, and Section 6, on the limits of the Custom done-for-you service.

1. Definitions

Platform: the Builtie web application at builtie.com. Service: permit intelligence, project estimations, lead prospecting, outreach tools, AI-generated reports. User: any individual accessing the Platform. Permit Data: public construction permit records. AI-Generated Content: intel reports, personalization snippets, value estimates, message suggestions. Subscription Plan: Starter, Growth, or a Custom plan; or a one-off project pack.

2. The Service

Builtie aggregates public permit data, enriches with AI, and provides tools to identify and reach decision-makers. Permit Data is provided for informational purposes only — no guarantee of accuracy or timeliness. AI-Generated Content are estimates and opinions, not professional valuations, legal, or financial advice. Estimated project values are for lead prioritization only — not certified appraisals. You are solely responsible for your outreach activity complying with all laws and platform terms (including LinkedIn).

The Service also acts on accounts you connect to it. Where you connect a LinkedIn account, a mailbox, an Instagram account or a calendar, Builtie reads content from that account and, on the plans that include Outreach, sends messages, invitations and other actions from it as you. Section 5 governs that. On the Custom plan our own team operates those accounts for you; Section 6 governs that.

3. Accounts

18+, acting on behalf of a legitimate business. You are responsible for all activity under your account. Provide accurate information and keep it updated. One account per organization.

4. Subscriptions and Billing

Plans (CAD, per seat):

  • Starter — $79/month, 20 projects per month; Outreach not included
  • Growth — $99/month, 50 projects per month, all platform features including LinkedIn and email outreach
  • Custom — our done-for-you service, quoted after a call. It is priced per company on top of a Growth seat, typically from CAD $1,500 to $3,000 per month, and covers larger teams and multi-territory coverage. See Section 6.
  • One-off credit packs — purchasable without a subscription at the prices and credit amounts shown in your billing panel

Opening a project spends one credit; the decision-maker contacts, verified emails, phones and AI-generated script inside it are included. Unused credits roll over, and every credit grant (monthly allowance, pack, or trial) is valid for 365 days from the date it is issued. The free trial provides 10 projects over 10 days: enough to open real projects, see the decision-maker contacts inside them, and try the outreach before paying anything.

Free trial and cancellation. Starting a trial requires a valid payment method, which is held by our payment processor (Stripe); nothing is charged during the trial. At the end of day 10 the plan you selected is charged at its published price and monthly thereafter. Cancel at any time before the trial ends, from Billing in your dashboard, and you are not charged. One free trial per customer. Trial length and allowance are the values shown at signup and above; if they change, the terms shown to you at the time you signed up are the ones that apply to your trial.

Subscriptions are billed monthly in advance and auto-renew; there is no minimum term. Upgrades: immediate. Downgrades: next billing cycle. Fees non-refundable except as required by law. Prices exclude HST/GST. Price changes with 30 days' notice. Customers who subscribed under an earlier rate keep that rate while their subscription remains active.

5. Connected accounts, and the risk that comes with them

By connecting an account you authorise Builtie to access it and, where the feature is enabled, to act on it as you. What we read and store is set out in Section 2c of the Privacy Policy. You confirm the account is yours, or that you are authorised by its owner to connect it.

Be clear about the platform-terms position. LinkedIn’s User Agreement restricts automated access to and activity on its service, and Instagram’s terms do the same. Builtie automates activity on your LinkedIn account: invitations, messages, profile views, likes, comments and InMail. That is the product. We are telling you this plainly rather than burying it, because it means using Builtie’s outreach features carries a real risk that the platform restricts or removes your account, and that risk is yours. We apply daily and weekly caps, human-like pacing and per-seat rate limits to reduce it, but we do not and cannot eliminate it, and we give no warranty against it. If you are not willing to accept that risk, use Starter, which includes no Outreach.

Instagram is reply-only. Builtie can answer a conversation someone else started; it cannot open a cold direct message, because doing that legitimately requires official Instagram Messaging API access. Do not ask us to work around it.

You may disconnect any account at any time from Settings. Disconnecting stops all access and all future sending immediately.

6. Custom plan: the done-for-you service

On the Custom plan our team writes your content, runs your LinkedIn, Instagram and email, answers comments and messages, builds and manages campaigns, tests messaging and reports back on conversations booked. It is a service delivered by people, on top of the same platform a self-serve customer uses, under a separate written scope and your standing instruction.

What we will not do, whatever the scope says:

  • We do not guarantee a number of meetings. Anyone who does is guessing about your market, your offer and your close rate.
  • We do not send cold Instagram direct messages, for the reason in Section 5.
  • We do not claim project or contact coverage we cannot demonstrate. Coverage is set by what each municipality publishes; ask for live sample projects in your own city before you sign.
  • We do not misrepresent who is writing. Messages go out as you, from your accounts, with your approval of the templates.

You remain the sender of every message and the party responsible for CASL, anti-spam and privacy compliance in your outreach. You approve the message templates before they are used. Either party may end the service on 30 days’ written notice; fees for the notice period are payable and the platform subscription underneath continues under Section 4 until cancelled.

7. Acceptable Use

Permitted: lawful business-to-business sales prospecting and market intelligence.

Prohibited:

  • spam, or any breach of CASL or an equivalent anti-spam law;
  • exporting or scraping Platform data for resale, redistribution, or to build a competing dataset or product;
  • reverse-engineering the Platform, or circumventing its security controls;
  • automated access to the Platform itself outside the interfaces we provide. This restricts what you may point at our service; it is not a statement about the connected-account automation we provide to you under Section 5;
  • presenting AI-generated content as professional, legal, financial or engineering advice, or relying on it without independent verification;
  • misrepresenting your identity, employer or purpose in outreach;
  • contacting anyone who has asked you to stop, or using contact data for consumer marketing, recruitment spam, or any purpose other than business-to-business prospecting;
  • breaching LinkedIn’s or any other platform’s terms, or any applicable law.

You are solely responsible for CASL compliance and for having a lawful basis to contact the people you contact. Where an individual asks to be removed from our data, we remove them within 7 business days, and you must honour that too.

8. Intellectual Property

Platform, technology, and algorithms are Builtie's exclusive property. Permit Data is from public datasets under open government licences. You retain ownership of data you input; you grant Builtie a non-exclusive licence to process it to provide the Service. AI Output may be used within your organization and sales activities but not resold as a standalone product.

9. Data and Privacy

Governed by our Privacy Policy at builtie.com/privacy and PIPEDA.

10. Disclaimers

Service provided "AS IS" without warranty. No guarantee of business results. AI content may contain errors — do not rely solely on it for business, financial, or legal decisions. Third-party data may be inaccurate. Builtie is not responsible for LinkedIn, Google Maps, or other third-party service availability.

11. Limitation of Liability

Total cumulative liability capped at subscription fees paid in the 3 months preceding the claim. No liability for indirect, consequential, or punitive damages including lost profits, revenue, or data. Nothing limits liability for fraud, gross negligence, or wilful misconduct.

12. Indemnification

You indemnify Builtie from claims arising from your violation of these Terms, CASL or privacy law, LinkedIn ToS, or any content you submit to the Platform.

13. Termination

You may cancel anytime via Account settings or support@builtie.com; access continues until end of paid period, no refunds. Builtie may suspend or terminate immediately for breach, non-payment, or legal/security risk. Upon termination, data retained 90 days for export then permanently deleted.

14. Modifications

Material service changes: 30 days' notice. Terms changes: 14 days' notice by email. Continued use = acceptance.

15. General

  • Governing law. Province of Ontario, Canada.
  • Disputes. Good-faith negotiation first; then the courts of Ontario.
  • Entire agreement. These Terms and the Privacy Policy are the whole agreement between you and Builtie.
  • Severability. If a term is unenforceable, the rest stays in force.
  • No waiver. Not enforcing a term once does not waive it.
  • Assignment. No assignment without our written consent.
  • Force majeure. Neither party is liable for delays outside its reasonable control.
  • Language. English. Les parties ont demandé que ces conditions soient rédigées en anglais.

Contact: legal@builtie.com · builtie.com

Also read our Privacy Policy →