The best CRM for contractors, and the sales automation that fills it
Generic CRMs were made for SaaS reps. Builtie is sales automation, not a CRM, built around the way trade contractors win work — live project data, decision-makers per jobsite, route-optimized site visits, and AI outreach that sounds like your team — and it works alongside the CRM you already use: export saved projects and their contacts to CSV on Growth and Custom.
What is Builtie?
Builtie finds live construction projects, names the builders and developers behind them, and runs LinkedIn and email outreach in your name until a meeting is booked.
- 01
Finds live projects
Builtie watches construction activity across North America: new builds, renovations and developments, with the stage each one is at.
- 02
Names the people behind them
The builder or developer running each project, and a decision maker there, with their LinkedIn and email.
- 03
Reaches out and books the meeting
AI writes and sends the outreach from your own LinkedIn and email, in your name, follows up, and puts the meeting on your calendar.
Covers North America, with the deepest data in Canada’s Greater Toronto Area. Start with a 7-day free trial.
- of prospecting saved a month (about 2 a day)
- ~60 hrs
- construction companies tracked
- 209,456
- deepest in Canada’s Greater Toronto Area
- North America
Builtie vs. a generic CRM
Why trades quietly stop using HubSpot, Pipedrive, or Salesforce after 6 months.
- 20-min demo with your trade and territory
- We load your existing contacts from a CSV
- Your reps run their first AI-personalized outreach in week one
What's the upside of a project feed trade reps actually use?
Why generic CRMs fail trade contractors
HubSpot, Pipedrive, and Salesforce were designed around the SaaS funnel — MQLs, MRR, demo bookings. None of that maps to how a HVAC, electrical, or roofing rep wins a $90K job from a GC. Builtie is built around projects, jobsites, and decision-makers — the units of work that actually matter to trades.
- ▸Projects tied to a real address, builder, and estimated build stage
- ▸Contact records pre-enriched with verified emails and mobiles
- ▸Email and LinkedIn replies collected in one inbox
Everything a contractor CRM cannot supply on its own
Builtie includes the project data, the contacts, the AI outreach, and the reporting in one tool, and works alongside the CRM you already use, with CSV export of saved projects and contacts on Growth and Custom. No more stitching together a lead-gen vendor, an email tool, and a sales-enablement add-on.
Onboarding measured in days, not quarters
Most contractor teams are running their first AI-personalized campaign within the first week. We bring your existing contacts in, map them to live projects, and your reps start sending outreach immediately.
What Builtie does, what it doesn't, and who it's for
Builtie does the prospecting a CRM cannot do on its own. It reads building permits every day, scores each project 0 to 100 for your trade and territory, names the builder or GC and a decision maker with verified contact details, plans site-visit routes, and on the Growth plan sends LinkedIn and email outreach from your own accounts, with follow-ups that stop when someone replies. It does not do estimating, takeoff, job costing, crew scheduling, dispatch or invoicing, and it is not a replacement for a full CRM: most trades keep their CRM or job-management tool for the customers and jobs they already have.
- ▸Built for trade contractors who win work from builders, GCs and developers: HVAC, electrical, plumbing, roofing, framing, drywall, flooring, cabinetry and millwork, and general contractors
- ▸Used by owners who do their own selling, sales reps, estimators and the sales managers who run them
- ▸Not built for service-call work, where a field service CRM such as Jobber or ServiceTitan fits better
Frequently asked questions
Builtie is sales automation, not a CRM. Generic CRMs are empty buckets — you bring the leads, the contacts, and the outreach. Builtie ships with the live project feed, decision-maker contacts, and AI-drafted outreach already inside, and works alongside the CRM you keep: saved projects and their contacts export to CSV on Growth and Custom. Your reps quote work in week one instead of building lists for three months.
Yes, on the Growth plan. Builtie sends LinkedIn and email sequences to each project's decision maker from your own mailbox and LinkedIn account, and stops following up once the person replies. Starter includes the projects and decision-maker contacts without outreach.
Yes, on Growth and Custom. Upload a CSV export from whatever you use today into a campaign, and Builtie runs outreach to those contacts alongside the decision makers it finds on live projects. It does not import deals or pipeline stages; those stay in your CRM.
Most trade teams start with 2–4 seats. Pricing is per seat, month to month with no minimum term, and there is a free 7-day trial with 10 projects.