Not another construction CRM: the pipeline your reps will actually use
Salesforce was built for software. Builtie is sales automation built for trade contractors, not a CRM — projects, builders, decision-makers, site visits, and outreach in one place, with AI doing the data entry so reps stay in the field, and a CSV export for the CRM you already use.
What is Builtie?
Builtie finds live construction projects, names the builders and developers behind them, and runs LinkedIn and email outreach in your name until a meeting is booked.
- 01
Finds live projects
Builtie watches construction activity across North America: new builds, renovations and developments, with the stage each one is at.
- 02
Names the people behind them
The builder or developer running each project, and a decision maker there, with their LinkedIn and email.
- 03
Reaches out and books the meeting
AI writes and sends the outreach from your own LinkedIn and email, in your name, follows up, and puts the meeting on your calendar.
Covers North America, with the deepest data in Canada’s Greater Toronto Area. Start with a 7-day free trial.
- of prospecting saved a month (about 2 a day)
- ~60 hrs
- construction companies tracked
- 209,456
- deepest in Canada’s Greater Toronto Area
- North America
Builder vs. Trade — same data, different jobs to do
Both sides work from the same project pipeline, configured for how they actually work.
- 30-minute setup call — we configure the pipeline to your sales process
- Import your existing contacts and active projects
- Reps onboard in under an hour with guided in-app tour
What better pipeline hygiene is worth to your team
Built around projects, not generic deals
Every record in Builtie starts as a real project — address, builder, stage, value, photos. Contacts, conversations, quotes, and site visits attach to the project, so your team always knows where a job stands.
- ▸Project, builder, and contact records out of the box
- ▸Site-visit logging from mobile in under 30 seconds
- ▸Pipeline stages that match how trades actually sell
AI handles the data entry
Logged a call? Builtie summarizes it. Sent an email? It's threaded. Visited a site? Snap a photo and the notes write themselves. Your reps spend time selling instead of updating a CRM.
Outreach + projects in one tool, alongside your CRM
Most trades stitch together a spreadsheet, a CRM, and a cold-email tool. Builtie replaces the spreadsheet and the cold-email tool and works alongside the CRM: project intel, decision-maker enrichment, and multi-channel outreach live in one place, and saved projects with their contacts export to CSV on Growth and Custom.
Frequently asked questions
Builtie is sales automation, not a CRM: it ships with project and builder data already loaded for markets across the US and Canada, a pipeline modeled on trade sales (lead → site visit → quote → contract), and AI outreach trained on construction language. Generic CRMs make you build all of that yourself; if you already run one, we connect Builtie to it.
Yes. The Visitor app is designed for mobile — log a site visit, attach photos, and update a project stage in under a minute.
Yes. Email threads sync automatically and LinkedIn outreach runs on the Growth plan with full conversation history attached to each contact.