Done-For-You: we run the whole sales function, you run the jobs

Most trade contractors do not have a marketing person. They have an owner who is on site until six and answers messages at nine, and a sales process that runs when nothing else is on fire. Builtie's two self-serve plans hand that person a much better list and much better tooling — but they still need someone to use them. Done-For-You is the answer when the bottleneck is not data, it is time. Our team operates the whole thing: we find the projects, write the content, run the channels, answer the comments, test the messaging and hand you conversations with people who want to talk about their job.

Where Done-For-You sits

Builtie sells two self-serve plans and one managed service. The platform underneath is identical; what changes is who operates it.

That last row is the whole decision. If you have someone who will log in three times a week, Growth at $99 is almost certainly the right answer and this page is not for you. If nobody on your team is going to do that — and being honest about it now saves everyone a wasted quarter — Done-For-You is the version where it still happens.

A pipeline that runs 24/7, not when someone remembers

The reason a managed service can work at this price is that most of the work is already automated. Our team is steering a machine that runs on its own schedule, every day, whether or not anyone is at a desk.

Content: written, approved, published

Nobody in construction wants to write LinkedIn posts. We do it, in your voice, about your work.

• A monthly content calendar built from what you are actually building — the jobs in your own feed, the sites you visited, the finishes you just installed — rather than generic trade advice.
• Posts for your company LinkedIn and Instagram, written and scheduled, with the photos you send us from site cleaned up and captioned.
• Outreach copy per trade and per project type. A message to a custom-home builder at framing and a message to a developer at foundation are different messages, and both are different from the one you send an interior designer.
• Warming comments on your prospects' posts, so your name is familiar before the first direct message arrives rather than appearing cold.
• Follow-up sequences, including the ones most contractors never send — the third touch, the six-week re-open, the note when a builder's next permit lands.
• Your approval, if you want it. Some customers review everything before it goes out; some hand us the keys after month one. Both are normal and you choose.

Channels we run, and what each one honestly does

The Instagram row is the one worth reading twice. A number of agencies will sell you cold Instagram DMs at scale. The tools that do it are unofficial, they put the account at risk, and we are not going to run them on a business whose Instagram is a real marketing asset. What we do instead — post, reply, and mine the audience for who is worth reaching on a channel where cold contact is legitimate — is slower and it does not get your account disabled.

Campaigns: built, run, and actually managed

A campaign that gets set up in month one and never touched again is the normal outcome of buying outreach software. Managing it is the service.

• Sequences built per segment, with the timing and the number of touches set from what that segment actually responds to, not a template.
• Enrolment kept full — new matched projects flow into the right campaign as they appear, so the top of the funnel does not quietly empty out in month three.
• Sending accounts monitored: connection acceptance rate, reply rate, bounce rate, deliverability and account health, with volume pulled back before a platform does it for us.
• Suppression handled properly — existing customers, live quotes, anyone who asked not to be contacted, and anyone already in a conversation with another rep on your team.
• Every reply triaged, the real ones escalated to you the same day, the rest answered or closed.

Testing: A/B on the messaging, and early access on the product

Two different things get tested, and they are worth separating.

A/B testing the messaging

Every campaign runs at least two variants. We test one thing at a time — the subject line, the opening sentence, the ask, the length, the send day — and we hold the variant long enough to mean something rather than calling a winner off nine sends. The platform stores variants per message so the comparison is recorded rather than remembered, and the result appears in your monthly report with the numbers behind it. Where a test is inconclusive we say so; a coin flip reported as an insight is worse than no test.

Beta access to what we build next

Done-For-You accounts get new features first, because we need real accounts to test them on and you get the capability before it is generally available. You are told when something is in beta, what it is expected to do, and what happens if it does not work. Nothing experimental runs against your sending accounts without you agreeing to it first.

Analysis: your audience, your competitors, your numbers

Your followers, and what to do with them

The people already following your company are the warmest audience you own and almost nobody works them. We read that audience, work out who among them is a builder, developer, designer, GC or owner rather than a supplier or a competitor, enrich the ones worth reaching with a business email and a LinkedIn profile, and move them into the right campaign. The same list, exported, becomes a retargeting audience you can hand to your own ad account.

Your competitors

We track the trade contractors competing for the same packages in your territory: who is posting, what they are posting about, which builders are engaging with them, which projects they appear on in the permit record, and who follows them that does not follow you. That last one is the useful list.

Reporting you can actually act on

• Projects matched, opened and contacted, with the ones you asked us to skip and why.
• Per-channel activity and reply rate, split by trade and project type rather than averaged into one number.
• Which messaging variant won, by how much, and what we are changing next month.
• Conversations handed to you, and what happened to the ones from previous months.
• What did not work. A report with no bad news in it is a report nobody should trust.

One panel, all of it in the same place

Everything above writes into one system rather than five. The project feed, the decision-maker records, the LinkedIn threads, the email threads, the Instagram conversations, the site visits, the campaign stats and the reply history for a given builder all sit on the same record. When a builder you messaged in March pulls a new permit in September, that is one record with the history attached, not a search across four tools and somebody's memory. You have full access to it throughout — Done-For-You is not a black box with a monthly PDF.

What we do not do

Worth stating plainly, because every one of these gets asked on the call:

• We do not guarantee a number of meetings. Anyone who does is either pricing the guarantee into the fee or is about to disappoint you. We commit to the work and report the result honestly.
• We do not send cold Instagram DMs, for the reason in the channel table above.
• We do not pretend coverage we do not have. Builtie covers North America and its project and contact data is deepest in Toronto and the GTA, where it started. Permit data quality is set by what each municipality publishes. Ask us for live sample projects in your own city before you sign anything, and if your territory is thin we will tell you on the call rather than after the first invoice.
• We do not quote your jobs or take your calls. When a builder wants to talk about price, that is you. Our job is to make sure that conversation happens.
• We do not lock you in. Month to month after the first month of setup.

Scope and price

Done-For-You is quoted after a call and sits on top of a Growth seat at $99 per seat per month, so the platform, the data and the panel are the same ones a self-serve customer gets — you are paying for the team that operates them. Most engagements land between CAD $1,500 and $3,000 a month. We scope it against your trade, your territory and how many channels you want running, and we would rather tell you Growth is enough than sell you a retainer you do not need.

The first 30 days

So: $79, $99, or Done-For-You?

Why $79 Starter is good for you

Starter is $79 per seat per month for 20 matched projects. That is $3.95 for a fully worked project — the decision maker, their verified email, phone and LinkedIn, the site context and the opening script, all included in the one credit, with the credit rolling over if you do not use it and staying valid for a year. Finding that yourself is roughly twenty minutes a project across permit portals and LinkedIn, so the plan buys back around seven hours a month. Choose Starter if you already have somebody who sends the messages and what you are short of is a qualified list to send them to. It does not include Outreach.

Why $99 Growth is good for you

Growth is $99 per seat per month for 50 matched projects and every platform feature. Twenty dollars more than Starter buys two and a half times the projects — $1.98 each — plus the entire outreach layer: LinkedIn and email sequences, campaigns, the unified inbox, events and social signals. Anyone opening more than 20 projects a month is better off on Growth on volume alone, before counting the ten to fifteen hours a week that automated follow-up gives back. At $40 to $50 an hour for a sales rep that is $1,600 to $3,000 a month of recovered time for $99. Choose Growth if someone on your team will log in and run it.

When Done-For-You is the right call

Choose Done-For-You when the honest answer to “who is going to run this?” is nobody. It is also the right call when you want content going out under your brand and have no one to write it, when you are entering a new territory and want it worked properly from day one, when several reps need separate messaging kept straight, or when you have tried outreach software before and it quietly stopped after six weeks. The platform is the same. What you are buying is that it actually gets used.

Not sure? Start the 10-day free trial, which includes 10 projects and costs nothing if you cancel before it ends, and see your own territory first. Then book a call and we will tell you which of the three you need — including when that answer is $79.

Frequently asked questions