Construction Sales Toolkits: Templates and Timing for 26 Trades

Published October 15, 2026 · By Pooyan Sedghi, Founder

Commercial building under construction with a tower crane — Builtie construction intelligence content. Figures read October 9, 2026.

Construction sales toolkits for 26 trades: when builders and general contractors pick each trade, copyable bid and follow-up templates, and where the open projects are, plus a free award window calculator. Builtie, sales automation for construction trades, runs the same timing automatically on every permitted project in 25 markets.

The same four steps, whether the buyer is a builder, a designer, an owner or a company you want to acquire.

The free award window calculator

Construction award window calculator: pick a trade and a project's stage, or the months since its permit was issued, and see whether the window is open, how many weeks away it is and who to call.

A toolkit for every trade

Each toolkit has when the trade is picked (in percent of the build and in weeks), a bid cover note with scope, exclusions and allowances for that trade, a three-touch follow-up tied to the build, a LinkedIn note, and the markets with open projects now. Trades are listed in the order they are usually bought.

Toolkit	Award window (% of the build)	Projects in the window, all markets
Excavation and Site Work sales toolkit	Before construction starts	3,331
Construction Site Security sales toolkit	Before the start to 15%	16,360
Concrete and Foundation sales toolkit	Before the start to 5%	13,532
Structural Steel sales toolkit	0% to 15%	21,911
Elevators sales toolkit	0% to 20%	16,356
Framing sales toolkit	0% to 20%	26,780
Painting sales toolkit	5% to 35%	51,955
Masonry sales toolkit	10% to 30%	35,359
Waterproofing sales toolkit	10% to 35%	38,669
Roofing sales toolkit	15% to 35%	41,377
Windows, Doors and Glazing sales toolkit	15% to 35%	42,934
Electrical sales toolkit	20% to 45%	52,111
HVAC and Mechanical sales toolkit	20% to 45%	52,355
Plumbing sales toolkit	20% to 45%	49,275
Fire Protection sales toolkit	25% to 50%	38,815
Signage and Wayfinding sales toolkit	25% to 70%	47,896
Insulation sales toolkit	30% to 55%	40,149
Drywall sales toolkit	35% to 60%	47,654
Low Voltage and Data sales toolkit	35% to 60%	44,851
Tile sales toolkit	45% to 65%	39,222
Cabinetry and Millwork sales toolkit	50% to 70%	38,305
Flooring sales toolkit	50% to 70%	40,492
Countertops sales toolkit	55% to 75%	36,792
Finish Carpentry sales toolkit	55% to 75%	38,417
Appliances and Equipment sales toolkit	65% to 90%	37,686
Landscaping sales toolkit	65% to 90%	36,174

Counts read October 9, 2026 across 25 markets in the United States and Canada. The Greater Toronto Area is Builtie's founding market and has its deepest data.

Why the templates follow the build

Builders and general contractors award each trade at a different stage. A follow-up on a fixed timer lands too early for finishes and too late for site work; a follow-up tied to the site event that opens the package lands when the estimator is choosing. More: a construction outreach sequence that follows the build and construction sales email templates.

Plans

Builtie's Starter plan is $79 per seat per month (CAD) for 20 projects; Growth is $99 for 50 projects and adds the LinkedIn and email outreach you run yourself. Opening a project spends one credit, and the decision makers, emails, phones and AI call script inside it are included. Your monthly credits reset at each renewal, and extra credit packs are valid for 30 days. The free trial runs 7 days with 10 projects. Custom, where Builtie's team runs the outreach for you, starts from CAD $1,500 a month on top of a Growth seat.

Frequently asked questions

What is in a construction sales toolkit?

For one trade: when builders and general contractors award it, a bid cover-note template, a three-touch follow-up and a LinkedIn note you can copy, and where that trade's projects are open now.

Which trade is bought first on a new building?

Excavation and site work, from before construction starts; concrete and site security around the start; landscaping and appliances last.

Is there a free tool to check a project's timing?

Yes: the construction award window calculator takes a trade and a stage and says whether the window is before, open or past.

Is Builtie a CRM?

No. A CRM stores the contacts and deals you already have. Builtie is sales automation: it finds the projects from building permits, times each one to your trade's award window, finds the decision maker and runs the LinkedIn and email outreach. Most customers keep their CRM or job-management tool for the work they win.

What does Builtie cost?

Starter is $79 per seat per month (CAD) for 20 projects; Growth is $99 for 50 projects and adds LinkedIn and email outreach. There is a 7-day free trial with 10 projects.