How Builtie Verifies Construction Contact Data
Most contact data problems in construction are not missing records, they are confident wrong ones. A plausible email for the wrong person is worse than no email, because nothing downstream questions it and the prospect is quietly written off.
The same four steps, whether the buyer is a builder, a designer, an owner or a company you want to acquire.
The chain from a project to a person
Six steps, and the last two are the ones that decide whether the list can be trusted.
Four rules that decide what gets stored
- A company match needs more than a similar name. Company names in construction repeat endlessly, so a match has to share a distinctive part of the name, not a generic industry word. Otherwise a search for a firm called Capital or Bluewater attaches an unrelated business in another country.
- A person is matched on their declared employer. Not on a profile headline, which is marketing text. Matching on headlines produces people who merely mention an industry word, and it is the single largest source of wrong contacts.
- A surname is not an identification. A family name plus a city matches many people. Without the company as an ordered phrase and evidence the person is in the right country, the match is refused.
- An email attaches to a corroborated name. One address found on a page does not belong to the one name on that page. Without agreement between the person, the employer and the domain, nothing is stored.
A general line is a contact, and it is labelled as one
A main office number and a shared enquiries mailbox are real contact points. Plenty of trade businesses are reachable no other way, and pretending they are not shrinks a usable list for no reason. What matters is that they are labelled for what they are, so nobody plans a personal approach around a switchboard.
Why a failure must never become a verdict
When a lookup fails because a service is unavailable or a website times out, that is not evidence about the person. Recording it as though it were is how a contact gets permanently marked unreachable for a check that never actually ran. Failures are retried, and only a real answer is treated as final.
The same applies to a page that loads but cannot be read. A site that renders nothing without scripts has not told you it publishes no contacts, and recording that as a finding is the same mistake wearing a different hat.
What the coverage honestly looks like
Builtie tracks more than 225,000 permits and roughly 43,000 companies across North America. About 12,000 of those companies currently carry identified decision makers. Coverage is deepest in Toronto and the Greater Toronto Area, because permit data quality is decided by each municipality rather than by any platform, and no vendor can honestly claim uniform depth across every metro. The right way to test any of this, including ours, is to ask for live sample projects in the city you actually work in.
What this means for your outreach
Every message Builtie sends on your behalf is drafted from the project record, so it refers to a real project at a real stage and a person whose role is known. That is not only a quality argument; it is why the messages get answered. A builder can tell in one line whether the sender looked at their job or bought a list.
Builtie plans start at $550 per month per seat for 50 matched projects a month, and $880 for 200. Every plan includes done-for-you LinkedIn and email outreach, and there is a 7-day free trial with 10 projects so you can see your own territory before paying.
Frequently asked questions
What does verified actually mean?
That the project was traced to the operating company, the person was matched to that company by their declared employer, and the contact point was corroborated by more than one agreeing source. Anything that fails those tests is labelled unverified instead of being presented as confirmed.
Do you guarantee every email is deliverable?
No, and no honest provider can. Addresses go stale, people change jobs and mailboxes get retired. What is guaranteed is that an address was corroborated when it was stored and that unverified records are labelled as such.
Why do some companies have no contact listed?
Because nothing survived verification for them yet. Roughly 12,000 of about 43,000 tracked companies currently carry identified decision makers, and showing an empty field is more useful than showing a guess.
Is a main office number counted as a contact?
Yes, and it is labelled as a main line rather than a direct one. For many smaller trade businesses it is the only reachable route, and excluding it would remove real prospects from the list.
How do you avoid attaching the wrong person to a company?
By matching on the employer a person actually declares rather than on profile headline text, by requiring a distinctive part of the company name rather than a generic industry word, and by refusing matches that rest on a surname alone.