Public Tenders vs Private Project Leads
Public tenders are open to everyone by law, which is exactly what makes them the hardest way to win work. Private projects are decided by whoever the buyer already knows, which makes them the most valuable pipeline a trade contractor can build and the hardest one to start. Builtie works on the private side: it picks up projects from permit and planning records across North America, names the developer or general contractor behind each one and the person who awards the trades, and runs the introduction from your own accounts; it does not list public tenders.
The same four steps, whether the buyer is a builder, a designer, an owner or a company you want to acquire.
Two different games
| Public tender | Private project | |
|---|---|---|
| How you find it | Published on a procurement portal | Permit and planning records, relationships |
| Who can bid | Anyone who qualifies | Whoever the buyer invites |
| What decides it | Price, within a compliant bid | Fit, timing, trust, then price |
| Competition | Everyone reading the same notice | The handful of firms the buyer knows |
| Margin pressure | High by design | Set by the relationship |
| Where the work happens | Preparing a compliant, sharp bid | Being known before the project starts |
Public procurement is a real market, with real rules
Government, institutional and municipal work is advertised through procurement portals, and in most jurisdictions the rules require open competition, compliant submissions and transparent evaluation. That is a legitimate and substantial market. It is also, by design, a market where being early gives you almost no advantage, because the notice reaches every qualified bidder at the same moment.
In Quebec, public bodies advertise through the province's electronic tendering system, and other jurisdictions run equivalents. Knowing which portal covers your market is basic housekeeping for anyone doing public work.
Private work is the opposite in every respect
A private owner or general contractor invites who they want. There is no notice, no deadline published anywhere, and no way to find out you were not invited. The only way to be included is to be known before the list is written, which turns prospecting into the highest-leverage activity in the business.
Rough distribution of effort. In public work the finding is free and the bidding is hard; in private work it is the other way around.
How to run both without confusing them
- Keep them in separate pipelines. They have different win rates, different margins and different cycle times, and mixing them makes both look worse than they are.
- Use public work to build a record. Completed public projects are exactly the comparable experience private buyers ask about.
- Use private work to protect margin. A relationship-based award is where the profit is, and it funds the ability to be selective about tenders.
- Watch private records with the same discipline you watch the portal. Permits and planning applications are the private market's equivalent of a tender notice, except that reading them is a choice rather than a habit.
Where Builtie fits
Builtie is built for the private side: monitoring construction activity as it enters public records, resolving the company behind each project, identifying the person who awards the work, and running outreach from your own accounts. It is not a tender portal, and it is not a substitute for one if public procurement is your market.
Coverage is North America wide and deepest in Toronto and the Greater Toronto Area, because permit data quality is set by what each municipality publishes rather than by any platform. Ask for live sample projects in your own city before you commit to anything, ours included.
Builtie plans start at $79 per month per seat for 20 projects a month, and $99 for 50. Growth adds LinkedIn and email outreach you run from the platform; Starter does not include Outreach. Done-for-you — where Builtie's team runs the content, campaigns and replies for you — is the Custom plan. There is a 7-day free trial with 10 projects so you can see your own territory before paying.
Which plan fits you?
Starter, $79 per seat per month (CAD). 20 matched projects a month, which is $3.95 for a fully worked project — the decision maker, their verified email, phone and LinkedIn, the site context and the opening script all included in the one credit. Credits reset each month, and you can top up with a credit pack any time. Sourcing that by hand runs about twenty minutes a project, so the plan buys back roughly seven hours a month. Pick it if you already have someone sending the messages and what you are short of is a qualified list. It does not include Outreach.
Growth, $99 per seat per month (CAD). Twenty dollars more buys two and a half times the projects — 50 a month, $1.98 each — plus the entire outreach layer: LinkedIn and email sequences, campaigns, the unified inbox, events and social signals. Anyone opening more than 20 projects a month is better off here on volume alone, before counting the ten to fifteen hours a week that automated follow-up gives back. Pick it if someone on your team will log in and run it.
Done-For-You, the Custom plan, from CAD $1,500 a month. Pick it when the honest answer to “who is going to run this?” is nobody. Builtie's team writes the content, runs your LinkedIn, Instagram and email, answers the comments and DMs, builds and manages the campaigns, A/B tests the messaging, analyzes your followers and your competitors, and hands you the conversations. It sits on top of a Growth seat and is quoted against your trade, territory and channels. See everything Done-For-You covers, or compare all three on the pricing page.
Frequently asked questions
What is the difference between a tender and a private project lead?
A tender is a published invitation open to every qualified bidder, decided largely on price. A private project lead is visibility of work that is being planned, where the buyer chooses who to invite and the decision rests on fit, timing and trust as much as price.
Is public procurement worth bidding?
For many contractors, yes. It is a large and steady market with clear rules. It is simply a market where finding the work is free and winning it is hard, which is the opposite of private work.
Where are public tenders advertised?
Through government procurement portals, which vary by jurisdiction. Quebec public bodies use the province's electronic tendering system, and other provinces, states and municipalities run their own equivalents.
Can Builtie show me public tenders?
Builtie is focused on private and early-stage project activity rather than tender boards. Tenders are already visible to everyone, which is exactly why they are the most competitive route to work.
How do I start a private pipeline from nothing?
By watching permits and planning records in your territory, resolving the companies behind the projects, and introducing yourself to the buyer while the project is still early. Consistency matters more than volume, because these relationships repeat.