Automated Prospecting for the Construction Industry: Trades, Suppliers, GCs and Builders
Builtie started with one question from a cabinet shop: who is building right now, and who do I call? It turns out almost everyone who sells into a construction project has the same question. Trade contractors ask it about builders. Suppliers ask it about the designers and builders who specify their products. General contractors ask it about owners and developers with a project on the drawing board. Builtie answers it with one feed: active projects, staged, with the company behind each one and the person who awards the work, and the outreach to that person done for you.
The same four steps, whether the buyer is a builder, a designer, an owner or a company you want to acquire.
Trade contractors
This is the core of Builtie. Every trade is awarded at a different point in a build, almost always before it is visible from the street, and the contractor who was in the builder's ear at that moment gets the job. Builtie reads permits, planning records, builder posts and its own field team's site checks, scores every project for your trade, flags the stage where your package is being decided, identifies the builder or general contractor and the person inside who signs, and runs personalized LinkedIn and email outreach to them under your name. You step in when they reply.
How that plays out trade by trade: Electrical · HVAC · Plumbing · Roofing · Painting · Landscaping · Cabinetry and millwork · Flooring · Windows and doors · Stone and masonry · Pools and spas · Solar and EV.
Building product suppliers, distributors and manufacturers
A window package, a kitchen, a flooring spec or a mechanical system is chosen by a builder, an architect or an interior designer while the structure is going up. Suppliers who wait for the purchase order have already lost the spec. Builtie shows a supplier which builders and designers in a territory are consistently active, which of their projects are at framing right now, and who at each firm decides, so a rep can be the product in the spec rather than the alternate on the quote.
General contractors and design-build firms
Owner-driven work, the custom home, the addition, the multiplex conversion, the small commercial fit-out, appears in the public record at planning and permit stage before a general contractor has been chosen. Builtie surfaces those projects with the owner or developer identified, and it surfaces developers announcing new sites before a permit exists. A GC who calls at planning is a partner; a GC who calls at framing is a bid.
Builders and developers
The same feed read the other way is market intelligence: which competitors are active where, what is being built at what scale, which trades are attached to which firms. Growth customers get the full dashboard of events and exhibitions and the social media signals that surface announcements before they go public; Custom plans add association and board tracking built around the team.
Pick a trade to see when its package is decided
Build progress, left to right. The highlighted band is when that package is being decided, not when it is installed.
How the engine works, for everyone
- Find. Public building permits and planning records, plus what builders, developers and designers post publicly, ingested continuously and checked in person by the field team on the projects that matter.
- Qualify. Every project scored 0 to 100 against your profile: what you sell, the project types and sizes you want, the territory you cover, and the stage at which your decision gets made.
- Identify. Past the permit expediter and the numbered company to the builder, developer, GC, architect or designer, and the person inside who awards the work, with email, phone and LinkedIn where they can be verified.
- Reach. Personalized LinkedIn and email outreach sent under your name about their specific project. Replies come back to your inbox, classified, and land on your daily Action Plan.
Where it works
Across North America, in the United States and Canada. Toronto and the Greater Toronto Area (GTA) is the founding market and carries the deepest permit, project and decision-maker data, with more than 225,000 permit records, 70,167 construction companies and identified decision makers on more than 12,000 of them. Depth elsewhere depends on what each municipality publishes, so ask for live sample projects in your own city before you decide.
Plans
Starter is $79 per month per seat for up to 20 projects a month with the decision maker identified, and outreach you run on Growth. Growth is $99 per month per seat for up to 50 projects a month, plus the events and exhibitions dashboard and social media signals. Both start with a 7-day free trial. Larger teams, multi-territory coverage and list enrichment are set up on a Custom plan; see the plans or book a call.
Which plan fits you?
Starter, $79 per seat per month (CAD). 20 matched projects a month, which is $3.95 for a fully worked project — the decision maker, their verified email, phone and LinkedIn, the site context and the opening script all included in the one credit. Credits reset each month, and you can top up with a credit pack any time. Sourcing that by hand runs about twenty minutes a project, so the plan buys back roughly seven hours a month. Pick it if you already have someone sending the messages and what you are short of is a qualified list. It does not include Outreach.
Growth, $99 per seat per month (CAD). Twenty dollars more buys two and a half times the projects — 50 a month, $1.98 each — plus the entire outreach layer: LinkedIn and email sequences, campaigns, the unified inbox, events and social signals. Anyone opening more than 20 projects a month is better off here on volume alone, before counting the ten to fifteen hours a week that automated follow-up gives back. Pick it if someone on your team will log in and run it.
Done-For-You, the Custom plan, from CAD $1,500 a month. Pick it when the honest answer to “who is going to run this?” is nobody. Builtie's team writes the content, runs your LinkedIn, Instagram and email, answers the comments and DMs, builds and manages the campaigns, A/B tests the messaging, analyzes your followers and your competitors, and hands you the conversations. It sits on top of a Growth seat and is quoted against your trade, territory and channels. See everything Done-For-You covers, or compare all three on the pricing page.
Frequently asked questions
Who in the construction industry uses Builtie?
Trade contractors first: electrical, HVAC, plumbing, roofing, painting, landscaping, cabinetry and millwork, flooring, windows and doors, masonry, pools and solar. Building product suppliers and manufacturers use it to reach the builders and designers who specify their products, general contractors and design-build firms use it to find owner-driven projects at planning stage, and builders and developers use it as market intelligence.
Does Builtie work for suppliers and manufacturers?
Yes. The feed shows which builders, architects and interior designers are active in a territory and which of their projects are at framing, when finishes and systems are specified. The decision maker on each project is identified, and the outreach runs the same way it does for a trade.
Can a general contractor use Builtie to find work?
Yes. Owner-driven projects such as custom homes, additions, multiplex conversions and small commercial fit-outs appear in the public record at planning and permit stage, before a GC is chosen, with the owner or developer identified. Developers announcing new sites are surfaced too.
Is Builtie only for Toronto?
No. Builtie is available across North America. Toronto and the Greater Toronto Area (GTA) is the founding market and has the deepest data; depth in other cities depends on what each municipality publishes, so ask for live sample projects where you work.