How Stone and Masonry Contractors Use Builtie to Find Builders Who Spec Stone
Tuesday, a custom build on the way to the yard. Sheathing on, windows in, veneer halfway up the front elevation. Somebody's crew, not yours. That job was priced off the drawings months ago, and the builder will spec stone on the next house too. The masonry business is not about finding stone jobs. It is about finding the dozen builders in your territory who never build without it, and getting to them before the scaffold goes up. Builtie finds those builders by reading permits and planning records, and names the person who awards the masonry package. Here is how.
Where the stone is
Custom homes with full or partial stone and brick facades, awarded by the builder's principal to an architect's specification at or before framing. Additions and second stories that have to match the existing brick, awarded by the renovation GC. Fireplaces, committed early because the rough-in is set at framing. Hardscape, retaining walls, outdoor kitchens and interior stone, awarded later, around sub-trades and finishing, by the builder or the landscape designer. Multi-unit and commercial jobs with masonry envelopes, awarded by the GC.
Builtie reads permits and planning records, and on Growth adds what builders and architects post about their own work. It scores each project for masonry scope and for the scale that usually comes with a stone budget, and shows you the ones in your territory with the stage and the buyer attached. A builder whose last four posted houses carry full stone facades is not a lead. That is an account, and on Growth the social media signals show you those builders and architects before you ever call.
Getting leads: framing for the envelope, later for the rest
Every project in the feed carries a stage and the date it was confirmed. Exterior masonry is committed at or before framing. A project marked sub-trades with veneer already going up belongs to someone else; drive past it and keep your quote in the truck. The field team checks the projects that matter in person, so the stage you see is the one on the ground.
Winning clients: talk about the facade
For each qualified project Builtie identifies the builder, architect, GC or owner and the person who awards the package, with email, phone and LinkedIn where they can be verified. On Growth it runs personalized LinkedIn and email outreach under your name, about their project. "You're framing the custom on Old Forest Hill; we laid the limestone on two of your architect's houses on Dunvegan and can be on site the week the windows are in" is a message a builder who specs stone answers. A brochure is not. Replies come back classified into your inbox and Action Plan, and the automation stops the moment a person answers.
Closing: the sample and the schedule
Nobody buys stone from a PDF. Masonry closes on a sample board in the builder's hand and a crew that shows up the week the windows are in. Builtie gets you the conversation at framing: a site visit from today's route, samples matched to the architect's spec, and a schedule that fits the envelope. Do one facade exactly the way the architect drew it and you are on every house that architect draws for that builder.
Week one
- Set your profile: masonry and stone, the project types and scale you serve, your territory.
- Review the feed: custom builds at framing with stone scope, buyer attached. On Growth, the social media signals show who has posted stone work before.
- Approve the outreach drafts; they go out under your name.
- Work the Action Plan: replies, today's route, builders and architects to call.
- Build the short list of builders and architects who use stone in your territory. That list is the business.
How Builtie fits
Starter covers up to 20 projects a month with the buyer identified and outreach done for you, for $79 per month per seat, with a 7-day free trial, cancel any time before it ends. Growth, $99 per month per seat, raises that to 50 projects a month and adds the events and exhibitions dashboard and the social media signals, where architects and builders post the facades that tell you who specs stone. Available across North America, deepest in Toronto and the Greater Toronto Area (GTA); ask for live sample projects in your own city.
Know the projects. Reach the decision makers. See the stone going up in your area at builtie.com.
Frequently asked questions
When is the masonry contract awarded?
Before or during framing for exterior brick and stone veneer, which is priced off the drawings early and goes on once the structure is sheathed and the windows are in. Fireplaces are committed early too, because the rough-in is set at framing. Hardscape and interior stone come later, around sub-trades and finishing. The mason is chosen weeks before the mason is needed.
How does Builtie find builders who use stone?
From the project type and scale in the permit record, and on Growth from what architects and builders post about their own work. A builder whose last four posted houses carried full stone facades is a builder worth knowing, and the feed surfaces their next project at framing.
Does Builtie include restoration and commercial masonry?
Major renovation permits and commercial and institutional projects appear in the feed with the general contractor or owner identified. Set your profile to the project types you serve and the feed filters to them.
Builtie Team
Intelligence and outreach for North American construction trades.
