Construction Leads for Masonry and Stone Contractors

Masonry gets bought at three different moments depending on what the scope is. Structural block goes with the foundation, brick and stone veneer with the frame, and hardscape at the very end. A contractor who does all three is chasing one project on three schedules. Builtie stages each permitted project across its North American markets, so a masonry contractor can see which of those three windows is open now, and it names the builder or general contractor and the person who decides who gets the masonry package.

Three scopes, three buy windows

The word masonry covers work that is bought by different people at different points in the same build:

• Structural block and foundation work. Bought with the foundation package, early, on schedule and capacity. Often awarded to whoever the concrete contractor recommends.
• Brick and stone veneer. Bought while the frame goes up, because the envelope has to close before winter or before the interior trades can start. This is the largest package on most residential projects.
• Chimneys, parapets and restoration. Bought on condition rather than schedule, often by a property owner or manager rather than a builder.
• Hardscape and site masonry. Retaining walls, steps, piers and paving, bought near the end, sometimes by the landscape contractor rather than the builder.

When the veneer package is decided

Who awards masonry work

• Custom home builders. They buy veneer as part of the envelope and care about weather windows. A mason who can commit to a start date wins over one who is cheaper and vague.
• General contractors on institutional and commercial work. Block, brick and stone specified in a drawing set, bought against a specification, usually with a bid list assembled long before the tender.
• Developers on townhouse and multi-unit sites. Repetitive elevations, large quantities, months of continuous work for one crew.
• Property owners and managers on restoration. Repointing, parapets and heritage repair, bought on condition and often urgent, which makes response speed the differentiator.

A message that lands with a builder

Hi Sam, saw the frame is going up on the Elgin Mills build. If the veneer is still open we can hold a crew for the last week of the month, which should keep the envelope closed before the weather turns. We did the stone on two houses on the same street last season.

Weather and schedule are what a builder is thinking about when the veneer decision arrives. A message that speaks to those, from someone who has worked nearby, is a different message from a price list.

How Builtie works for masonry contractors

Builtie tracks construction activity across North America, with its deepest coverage in Toronto and the Greater Toronto Area, and scores every project against your trade, territory and project types. You see the projects arriving at foundation and framing, the company behind each one, and the person who awards the package, with contact details verified where they can be.

Builtie plans start at $79 per month per seat for 20 projects a month, and $99 for 50. Growth adds LinkedIn and email outreach you run from the platform; Starter does not include Outreach. Done-for-you — where Builtie's team runs the content, campaigns and replies for you — is the Custom plan. There is a 7-day free trial with 10 projects so you can see your own territory before paying.

Which plan fits you?

Starter, $79 per seat per month (CAD). 20 matched projects a month, which is $3.95 for a fully worked project — the decision maker, their verified email, phone and LinkedIn, the site context and the opening script all included in the one credit. Credits reset each month, and you can top up with a credit pack any time. Sourcing that by hand runs about twenty minutes a project, so the plan buys back roughly seven hours a month. Pick it if you already have someone sending the messages and what you are short of is a qualified list. It does not include Outreach.

Growth, $99 per seat per month (CAD). Twenty dollars more buys two and a half times the projects — 50 a month, $1.98 each — plus the entire outreach layer: LinkedIn and email sequences, campaigns, the unified inbox, events and social signals. Anyone opening more than 20 projects a month is better off here on volume alone, before counting the ten to fifteen hours a week that automated follow-up gives back. Pick it if someone on your team will log in and run it.

Done-For-You, the Custom plan, from CAD $1,500 a month. Pick it when the honest answer to “who is going to run this?” is nobody. Builtie's team writes the content, runs your LinkedIn, Instagram and email, answers the comments and DMs, builds and manages the campaigns, A/B tests the messaging, analyzes your followers and your competitors, and hands you the conversations. It sits on top of a Growth seat and is quoted against your trade, territory and channels. See everything Done-For-You covers, or compare all three on the pricing page.

Frequently asked questions