Builtie for Real Estate Businesses: See Your Future Listings Months Before the Sign Goes Up
The short version: the shoring rig on the corner lot, the gutted semi three doors down, the tower with hoarding up and no sales center yet: each one is a listing that has not been assigned. Builtie tracks those projects from public permits and the builders' own public posts, stages each one, identifies the builder or developer behind it, and hands agents, teams and brokerages a seller-side pipeline with the decision maker's direct contact attached, months before a sign goes up.
Who this is for
- Listing agents and teams who farm specific neighborhoods and want to hear about a build or major renovation there before the neighbors do, let alone the market.
- Brokerages that already buy buyer-side leads and want the side nobody sells: staged projects mapped to the areas their agents work.
- Pre-construction and new-development sales teams who win mandates and platinum access by knowing a developer's next site is moving before the launch party.
- Agents who work with builders and want a steady list of the spec builders, custom home builders and small developers active in their area, with a direct line to each.
What you get
The same engine that finds construction projects for trade contractors, pointed at a different question: which projects in my market will become listings, and who controls them?
- A live feed of builds and renovations in your areas. Custom homes, additions, laneway and garden suites, multiplex conversions, infill and towers, pulled from building permits and, on Growth and Custom, from what builders and developers post publicly, filtered to the neighborhoods you choose.
- A stage on every project. Excavation, foundation, framing, finishing, complete. The stage tells you when a build turns into a listing conversation, so you call at framing instead of showing up at the open house with a business card.
- The builder identified, with contact details. Permits name expediters and numbered companies. Builtie traces past them to the builder or developer and attaches the person in charge, with email, phone and LinkedIn where they can be verified.
- Tower and development signals. When shoring starts on a future high-rise you see the permit. On Growth and Custom, a developer announcing a site on social media reaches you as an early signal too.
- Outreach done for you. Personalized LinkedIn and email outreach to the builders and developers behind matching projects, sent under your name, with replies landing in your inbox and on your daily Action Plan. The automation stops the moment a person replies; the conversation is yours from there.
How real estate teams use it
1. Farm-area future listings
Set your neighborhoods. New permits and builder posts inside them become staged projects on your feed, up to your plan's monthly project count. A gut renovation at framing on a street you farm is either a homeowner who will list once the dust settles or a builder who will list a finished spec home. Either way, you are the agent who already knows the address.
2. Builder relationships, the listing source that repeats
A spec builder finishing six homes a year lists six homes a year. Builtie shows you which builders are consistently active in your territory and puts you in touch with the principal. A referral is one listing. A builder is a pipeline.
3. Pre-construction mandates
Developers assemble land, file applications and start shoring long before a sales center opens. Seeing that activity early, with the developer's contact attached, is how sales mandates and platinum allocations are won. The launch party is where the deal gets celebrated, not where it gets done.
4. Buyer-side intelligence
A buyer who wants new construction in a specific area can be shown which builders have projects at which stage there, and which of those builders you already know. It turns "let me look into it" into an answer on the first call.
Where the data comes from
Public building permits and planning records published by municipalities, plus, on Growth and Custom, what builders and developers post publicly on their own channels. No private data, no scraping of homeowners, no MLS feeds. These are projects before they become listings; by the time something is on the MLS, somebody else already won it.
Coverage is North America wide. Toronto and the Greater Toronto Area (GTA) is the founding market and carries the deepest permit, project and builder data. Depth elsewhere depends on what each municipality publishes, so ask for live sample projects in your own farm area before you decide.
Plans
Starter is $550 per month per seat for up to 20 matched projects a month, with the builder contact and outreach done for you. Growth is $880 per month per seat for up to 200 projects a month, plus the events and exhibitions dashboard and social media signals. Both start with a 7-day free trial, no credit card, cancel anytime. Brokerages and teams that want shared territories and a custom project volume are set up on a Custom plan; see the plans or book a call.
Frequently asked questions
Is this MLS data?
No. These are projects before they become listings, surfaced from public building permits and, on Growth and Custom, from what builders and developers post publicly. By the time a property is on the MLS the listing is already won; Builtie shows you the months before that.
Where does the data come from?
Public building permits and planning records published by municipalities, plus builders' and developers' own public posts on the plans that include social media signals. Builtie does not scrape homeowners or use private data.
How quickly do new projects appear?
New permits and builder posts are added as they are published, and each project carries a stage and the date it was last checked, so you know how far along it is before you pick up the phone.
Can my whole brokerage use one account?
Every plan is priced per seat, so each agent gets their own login and works their own neighborhoods. Teams that want shared territories and a custom project volume are set up on a Custom plan, built around how the office works.
