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Field notes for North American trades
Market intelligence and sales playbooks for the people who actually build.
Selling to the Pacific Palisades Wildfire Rebuild: A Playbook for Trade Contractors
4,115 rebuild permits, $1.23 billion of declared work, and a clear order in which trades get bought. How to sell into it without becoming the contractor people warn each other about.
The Los Angeles ADU Boom: What Trade Contractors Should Know
12,739 accessory dwelling units added on Los Angeles permits since January 2025, mostly at $50,000 to $250,000 a job. Who builds them and how a trade gets on the list.
LADBS Owner-Builder Permits: Who to Contact When No Contractor Is Named
The city's open permit dataset names nobody, and four in ten LADBS permit pages name no contractor either. The architect and engineer are still there, and they are the way in.
CSLB License Classes on Los Angeles Permits: How to Tell a Buyer From a Competitor
Every contractor on an LADBS permit page carries a CSLB license number and class. The class tells you whether that company buys your trade or competes with it.
Where Los Angeles Construction Is in 2026: Community Plan Areas Ranked
The City of Los Angeles issued 112,775 building permits from January 2025 to early October 2026. Ranked by community plan area, with what each one means for a trade.
Los Angeles Construction at the Top End: 39 Permits Over $25 Million, and the Long Tail Below
265 permits hold half of all declared construction value in Los Angeles. 89,214 permits are under $50,000. The two ends of the market buy in completely different ways.
Construction CRMs With Automated Outreach, Compared for Trade Contractors (2026)
Most 'construction CRMs' manage jobs you already won. Only a few find the project and reach the decision maker. Here is which is which.
How a Construction CRM Differs From HubSpot, Salesforce or Zoho
A general CRM tracks companies and people. Construction sales runs on projects, stages and roles. Here is what that difference costs you in practice.
LinkedIn for B2B Construction Sales: How Trade Contractors Reach General Contractors
LinkedIn is where GC estimators and PMs are reachable. Here is how to find the right ones, what to send, and how far to automate.
How to Automate Follow-Ups With General Contractors Without Sounding Automated
Most trade contractors follow up once. The award goes to whoever is still in the inbox at week six. Here is how to automate that without being annoying.