About Builtie

Builtie is construction sales intelligence for trade contractors in Toronto and the Greater Toronto Area (GTA). It finds active construction projects, identifies the builder, developer, or owner behind each one, and delivers outreach-ready leads with verified decision-maker contacts. Know the projects. Reach the decision makers.

Why Builtie exists

Construction is one of the few industries where buying intent is visible before the sale: a project breaking ground announces that someone is about to spend money on trades. Yet most contractors still wait for referrals or bid lists, because turning public construction signals into a real sales conversation takes hours of research per lead: figuring out what the project actually involves, who is really behind it, and how to reach that person.

Builtie was built to close that gap for the trades that keep Toronto and the Greater Toronto Area (GTA) building. Not another database of raw listings, but finished, contactable leads matched to the work you do.

Who Builtie serves

Trade contractors physically performing construction work across the Greater Toronto Area (GTA): electrical, plumbing, HVAC, drywall, flooring, roofing, cabinetry and millwork, framing, structural, and general contractors. If your business depends on knowing which projects are starting and who awards the work, Builtie is built for you.

How it works

1. Monitor: Builtie tracks construction activity across Toronto and the Greater Toronto Area (GTA) as it surfaces, and qualifies each project against your trade.
2. Identify: for every qualifying project, Builtie traces past the paperwork to the actual decision maker, the builder, developer, or owner, and verifies their contact details.
3. Reach: each lead arrives outreach-ready, with site context and a recommended angle, so your first message lands while the decision is still open. Higher tiers run the outreach for you.

Curious about the category? Read what construction sales intelligence is and how contractors find construction leads in the GTA, or see plans and pricing.

The company

Builtie is operated by Brinalle Inc. and is based in Toronto. The platform focuses deliberately on the Greater Toronto Area (GTA): depth in one market beats thin coverage of many, because a lead is only as good as the local context behind it.