Construction Leads for Concrete and Foundation Contractors
Concrete is the first trade committed and the first on site, so the buy window opens before there is anything to see. A concrete contractor who drives around looking for holes in the ground is looking at jobs that were awarded weeks earlier. Builtie is built for that gap: it picks up projects as they enter the permit and planning record in US and Canadian markets, shows who is building each one and who there buys the concrete, and can send a first LinkedIn or email message from your own accounts while the site is still empty.
The same four steps, whether the buyer is a builder, a designer, an owner or a company you want to acquire.
The earliest package on the job
Everything else on a build waits for concrete. Footings, foundation walls, slabs, and on larger work the suspended decks and structural frame. That position at the front of the schedule has one consequence for sales: by the time a project is visible, the concrete is done or being done, and the sale happened a month or more ago.
So this is the trade where the permit record matters most. A newly issued permit with no site activity is the ideal lead, and it is invisible to anyone relying on driving the territory.
When the concrete package is bought
Concrete is bought before the first stage most people can see. Click a stage to see what remains open.
The real buy window sits before the first column of that timeline: the weeks between a permit being issued and the excavator arriving. Being in the builder's phone during those weeks is the entire game for this trade.
Who buys concrete work
- Custom home builders and small developers. They arrange excavation and foundation as one early decision and reuse the same contractor across projects because a bad foundation ruins a schedule.
- General contractors on commercial and institutional work. Structural concrete bought against drawings, with prequalification and a bid list that is drawn up well before any tender is issued.
- Excavation contractors. Frequently the referral source rather than the buyer. The two trades are arranged together, so being the concrete contractor an excavator recommends is a pipeline in itself.
- Homeowners and property managers on flatwork. Driveways, walkways, garage pads and repairs, bought directly and often after the main build is finished.
What an early lead has to include
- Permit date and current stage. For concrete, a project that has just been permitted and shows no site activity is the most valuable row in the feed.
- Scope indicators. Number of storeys, below-grade work, whether there is underpinning or a basement, whether the structure is wood frame or concrete.
- The builder and the person arranging trades. With verified contact details, because on early-stage work there is no site super to talk to yet.
- The builder's history. How many projects they have run and how frequently, which tells you whether this is one job or the start of a run.
A message that fits an early call
Hi Tom, saw the permit came through on the Rutherford lot last week. If you have not locked the foundation contractor yet we have crews free in three weeks and can price footings and walls off the drawings. We poured two houses for a builder on the next concession last fall.— Illustrative sample outreach message, Builtie
It arrives before the excavator, which is the only time this message is useful, and it offers a date rather than asking for one.
How Builtie works for concrete contractors
Builtie surfaces projects as they enter the permit and planning record, which for this trade is the moment that matters. Each project is scored against your profile and carries the company behind it and the person who awards the work, with contact details verified where they can be. Because the outreach is done for you from your own accounts, the first message can go out the week the permit lands rather than whenever someone has time.
Builtie plans start at $79 per month per seat for 20 projects a month, and $99 for 50. Growth adds LinkedIn and email outreach you run from the platform; Starter does not include Outreach. Done-for-you — where Builtie's team runs the content, campaigns and replies for you — is the Custom plan. There is a 7-day free trial with 10 projects so you can see your own territory before paying.
Which plan fits you?
Starter, $79 per seat per month (CAD). 20 matched projects a month, which is $3.95 for a fully worked project — the decision maker, their verified email, phone and LinkedIn, the site context and the opening script all included in the one credit. Credits reset each month, and you can top up with a credit pack any time. Sourcing that by hand runs about twenty minutes a project, so the plan buys back roughly seven hours a month. Pick it if you already have someone sending the messages and what you are short of is a qualified list. It does not include Outreach.
Growth, $99 per seat per month (CAD). Twenty dollars more buys two and a half times the projects — 50 a month, $1.98 each — plus the entire outreach layer: LinkedIn and email sequences, campaigns, the unified inbox, events and social signals. Anyone opening more than 20 projects a month is better off here on volume alone, before counting the ten to fifteen hours a week that automated follow-up gives back. Pick it if someone on your team will log in and run it.
Done-For-You, the Custom plan, from CAD $1,500 a month. Pick it when the honest answer to “who is going to run this?” is nobody. Builtie's team writes the content, runs your LinkedIn, Instagram and email, answers the comments and DMs, builds and manages the campaigns, A/B tests the messaging, analyzes your followers and your competitors, and hands you the conversations. It sits on top of a Growth seat and is quoted against your trade, territory and channels. See everything Done-For-You covers, or compare all three on the pricing page.
Frequently asked questions
When should a concrete contractor contact a builder?
In the weeks between the permit being issued and excavation starting. Concrete and excavation are arranged together and early, so a project that is visibly being dug has already awarded its foundation package.
How early do projects appear in the feed?
As soon as they enter the permit and planning record, which is typically well before any site activity. For a trade that is bought first, that lead time is the product.
Do you cover structural concrete on commercial projects?
Yes. Commercial and institutional projects appear alongside residential, and you can scope the feed to the project types and values your crews actually take.
Can I see which builders pour most often?
Yes. Each company record shows what that builder has active and what they have completed, so you can tell a builder running several projects a year from an owner doing one.
Is this different from a bid board?
Yes. A bid board shows tenders that are already public, which means the buyer has already chosen who to invite. This shows projects at permit stage, before the invitation list exists.