How Roofing Contractors Use Builtie to Win New-Build and Re-Roof Work
Trusses land on a Tuesday. Sheathing is on by Thursday, and by the weekend a crew you have never met is shingling a house you drove past every day for two months. The builder did not pick that roofer this week. He picked them while the walls were still going up, maybe earlier, and he picked the one already in his phone. Roofing contractors who grow are the ones in that phone before the trusses arrive. Here is how they use Builtie to get there, and how the same feed catches the re-roof work around every new build.
Every roof comes from somewhere
New construction. Every custom home, infill build and low-rise development needs a roof, and the builder's principal awards it, usually by the time framing is under way. The volume is steady and the relationship compounds: a builder who does eight homes a year does eight roofs a year.
Renovations and additions. A second-story addition means a new roof. A major renovation often includes one. Those are awarded by renovation general contractors and by owners, and they show up in the same permit data as the new builds.
Builtie reads permits, planning records and builder activity, classifies each project, matches it to roofing scope, and puts the ones in your territory on your feed with the stage and the buyer attached. Storm-chasing and door-knocking find re-roofs one house at a time. The feed finds the builders who produce them all year.
Framing is the window. Shingles are the receipt.
Builtie stamps every project with a stage and the date it was confirmed. On a new build, framing is when the roof is bought. By sub-trades the roof is already on, and you are looking at someone else's work. An addition runs on the same clock: the moment the new structure goes up, someone is pricing the roof. The field team checks sites in person on the projects that matter, so the stage you see is confirmed, not inferred from a permit date alone.
The builder, not the homeowner
On a new build the homeowner has opinions about the shingle color. The builder has the contract. For each qualified project Builtie identifies the builder, GC or owner and the person who awards trade work, with email, phone and LinkedIn where they can be verified. On Growth it runs personalized LinkedIn and email outreach to that person under your name, about their project. "You're framing on Glenholme. We can have it sheathed and shingled inside a week of your call, and we did the last three for a builder two streets over" is a note a builder reads to the end. Replies land in your inbox, classified by intent, and on your Action Plan.
Reliability is the pitch
Nobody wins a roof on price alone. You win it by showing up in the weather window with a crew that finishes, and by being the roofer the builder never has to chase. Builtie gets you the conversation early enough to prove that before the bid list exists: a site visit from today's route, a price from the drawings, a follow-up while the walls are still going up. The builders who answer are the ones who call you directly on the next one.
Week one
- Set your profile: roofing, the project types you serve, your size range, your territory.
- Review the feed: projects at framing, plus additions with roof scope, buyer attached.
- Approve the outreach drafts. They go out under your name.
- Work the Action Plan each morning: replies, today's route, builders to call.
- Watch which builders and renovation GCs keep appearing in your territory, and make them your accounts.
How Builtie fits
Starter covers up to 20 projects a month with the buyer identified and outreach done for you, for $79 per month per seat, with a 7-day free trial. Growth raises that to 50 projects a month and adds the events and exhibitions dashboard and social media signals. Coverage runs across North America, deepest in Toronto and the Greater Toronto Area (GTA); ask for live sample projects in your own city. The roofs in your territory are being awarded this month either way. Builtie makes sure the builder has your name when they are.
Know the projects. Reach the decision makers. See the roofs going on in your area at builtie.com.
Frequently asked questions
When is the roofing contract awarded on a new build?
By the time framing is under way, and often earlier. The roof is sheathed and covered as soon as the structure is up to keep the interior dry, so the builder commits the roofer while the walls are still going up, usually a few weeks before the crew is needed.
Where do re-roof leads come from in Builtie?
From renovation and addition permits, which almost always carry roof scope (a second story means a new roof, and a major renovation often includes one), and from the builders and renovation GCs running those projects. Builtie matches each project to roofing scope and attaches the decision maker.
Does Builtie work for commercial and flat-roof contractors?
Yes. Commercial fit-outs, industrial retrofits and purpose-built rental projects appear in the feed with the general contractor or owner identified when they are on the public record. Set your profile to the project types and sizes you serve and the feed filters to them.
Builtie Team
Intelligence and outreach for North American construction trades.
