Sales Playbook·6 min read·By , Founder

How Window and Door Companies Use Builtie to Win New-Build Packages

How Window and Door Companies Use Builtie to Win New-Build Packages
AI-narrated audio version

The foundation is poured, the first-floor deck is down, and a framer is already measuring rough openings off a window schedule. If your name is not on that schedule, you lost this house weeks ago and nobody told you. Windows are ordered the week framing starts and installed the week it ends. Rough openings depend on the units chosen and lead times run weeks, so the builder commits a supplier before the structure is up. This is how window and door companies use Builtie to be the supplier on the order.

Where the packages are

Every new custom home, infill and low-rise build carries a full window and door package, awarded by the builder's principal or purchaser, often to an architect's specification. Second-story additions and whole-home renovations carry a partial package awarded by the renovation GC or the owner. Multiplex conversions carry per-unit entry doors and often a full replacement. Purpose-built rental and low-rise commercial carry storefront and commercial window packages awarded by the GC.

Builtie reads permits and planning records, and on Growth adds what builders post about their own jobs. It classifies each project, scores it for window and door scope, and shows you the ones in your territory with the stage and the buyer attached.

Getting leads: before framing closes in

Every project in the feed carries a stage and the date it was confirmed. For windows and doors the window is early: foundation through early framing, while the package is still being specified and ordered. A project at sub-trades has its glass in; let it go. The field team checks the projects that matter in person. On Growth, builder posts about excavation and foundation surface projects before they go public, and for a long-lead trade that head start is the whole game.

Winning clients: the purchaser, not the showroom

Nobody who buys a whole house of windows at a time walks into a showroom. For each qualified project Builtie identifies the builder, GC or owner and the person who places the order, with email, phone and LinkedIn where they can be verified. On Growth it runs personalized LinkedIn and email outreach under your name, about their project. "You've poured on the infill on Hillsdale; we supplied the package on two builds that size in Davisville this year and can quote from your window schedule within a couple of days" is a message a purchaser answers. Replies return classified to your inbox and Action Plan, and the automation stops the moment a person writes back.

Closing: the schedule and the lead time

Windows close on two numbers: the quote off the window schedule and the lead time you can actually hold. Builtie gets you to the builder early enough to ask for the schedule and quote before they have committed: a visit from today's route, a price once the drawings are in hand, and a delivery date that fits the framing schedule. Deliver on time once. The next package comes to you without a bid; a builder with a framing crew standing around remembers who did not make them wait.

Week one

  1. Set your profile: windows and doors, new construction and the renovation work you want, your territory.
  2. Review the feed: projects at foundation and early framing with window scope, buyer attached.
  3. Approve the outreach drafts; they go out under your name.
  4. Work the Action Plan: replies, today's route, purchasers to call.
  5. Note the builders who build repeatedly in your territory and quote their next lots before they ask.

How Builtie fits

Starter covers up to 20 projects a month with the buyer identified and outreach done for you, for $79 per month per seat, with a 7-day free trial, cancel any time before it ends. Growth, $99 per month per seat, raises that to 50 projects a month and adds the events and exhibitions dashboard and the social media signals, where builders announce the projects that will need packages next season. Available across North America, deepest in Toronto and the Greater Toronto Area (GTA); ask for live sample projects in your own city.

Know the projects. Reach the decision makers. See the packages being ordered in your area at builtie.com.

Frequently asked questions

When is the window and door package awarded?

At or before framing. Windows carry long lead times and rough openings depend on the units chosen, so the builder commits the supplier while the structure is going up, sometimes earlier. By the time framing closes in, the order has been sitting with someone for weeks.

Who buys windows and doors on a project?

On new builds, the builder's principal or purchaser, often working to the architect's specification. On additions and renovations, the renovation general contractor or the owner. Builtie works out which applies on each project and attaches their contact.

Does the feed include replacement work?

Major renovation and addition permits usually carry window and door scope, and Builtie scores them for it. A one-off replacement job with no permit is outside the feed; the money is in the builders and GCs who order packages again and again.

Builtie Team

Intelligence and outreach for North American construction trades.

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