How Solar and EV Charger Installers Use Builtie to Reach the Roof While It Is Still Open
Think about the last retrofit you did. Two installers on a finished roof, a conduit fished through a finished garage ceiling, a panel that was full before you took the cover off, and a homeowner who found you through a form fill that cost $40 to $150 and went to several installers at once. Every one of those problems was cheap to solve months earlier, when that house was a frame. Most installers sell after the drywall. This is how solar and EV installers use Builtie to sell at framing instead.
Where the open roofs are
Custom homes and infill, where the owner is making every decision and the roof orientation is already sitting on the drawings. Multiplex conversions and purpose-built rental, where a developer decides once for many units and EV-ready parking is increasingly expected. Commercial and industrial buildings and retrofits, where the owner decides and the roof is the size of a parking lot. Major renovations that include a new roof or a panel upgrade, where the retrofit cost is being spent anyway.
Builtie reads permits and planning records, and on Growth adds the social media signals builders post before a job goes public. It classifies each project, matches it to the roof work, panel work and parking that usually mean solar and EV scope, and shows the ones in your territory with the stage and the decision maker attached.
Framing, before the roof closes
Builtie stamps each project with a stage and the date it was confirmed. For solar and EV the window is framing: the roof structure, the conduit runs and the panel are being settled, and a rough-in costs a fraction of a retrofit. A project at finishing has a roof on and a panel full. You can still sell it, but now you are selling a ladder day instead of a conduit run. The field team checks the projects that matter in person, so the stage you see is confirmed rather than guessed from a permit date.
Builder, developer, owner
For each qualified project Builtie identifies the builder, developer or owner and the person who makes the decision, with email, phone and LinkedIn where they can be verified. On Growth it runs personalized LinkedIn and email outreach under your name, about their project. To a builder: "You're framing the custom on Blythwood. A solar-ready rough-in and a charger conduit now saves your owner a retrofit, and we've done it on a few of your neighbors' builds." To a developer: a per-unit EV-ready proposal before the parking is poured. Replies come back classified by intent, into your inbox and onto your Action Plan.
The drawings and the incentives
Solar and EV close on a proposal built from the actual drawings, with the incentives the owner qualifies for, delivered while the roof is still open. Builtie gets you to the builder early enough to ask for those drawings: a site visit from today's route, a proposal sized to the real roof and the real panel, a follow-up before framing closes. Rough in one build for a builder and you are the first call on the next one they frame.
Week one
- Set your profile: solar and EV, residential plus the commercial you serve, your territory.
- Review the feed: new builds and major renovations at framing, plus multi-unit and commercial projects, buyer attached.
- Approve the outreach drafts. They go out under your name.
- Work the Action Plan: replies, today's route, builders and developers to call.
- Watch which builders and developers keep appearing in your territory, and make them your accounts.
How Builtie fits
Starter covers up to 20 projects a month with the buyer identified and outreach done for you, for $79 per month per seat, with a 7-day free trial. Growth raises that to 50 projects a month and adds the events and exhibitions dashboard and the social media signals that surface a build before it goes public. Coverage runs across North America, deepest in Toronto and the Greater Toronto Area (GTA); ask for live sample projects in your own city. Stop paying to compete for a form fill. Reach the building while it is still a frame.
Know the projects. Reach the decision makers. See the roofs still open in your area at builtie.com.
Frequently asked questions
When should a solar or EV installer approach a new build?
At framing. The roof structure, the conduit runs and the electrical panel are all being decided, and a rough-in for solar or a charger costs a fraction of a retrofit. By finishing, the roof is on and the panel is full.
Who is the buyer for solar and EV on a construction project?
On custom homes, the owner, usually through the builder; on multiplex and purpose-built rental, the developer; on commercial and industrial projects, the owner. Builtie identifies the company and the decision maker on each project and attaches their contact, with email, phone and LinkedIn where they can be verified.
How is this different from buying solar leads?
Shared solar leads are homeowners who filled in a form and are being called by several installers, at $40 to $150 a lead. Builtie leads are projects: a specific building at a specific stage with the builder or owner identified. You reach out before anyone has asked for quotes; it is not a form fill being sold to several installers at once.
Builtie Team
Intelligence and outreach for North American construction trades.
