Who Is in Builtie's Construction Database? Builders, Developers, Owners, Architects, Designers and GCs

Ask a trade contractor who their customer is and you get one word: the builder. Now pull the last ten contracts out of the truck and look at who signed. A developer's construction manager. A general contractor's estimator. An interior designer who picked the millwork before the builder knew the kitchen had walls. An engineer who wrote the mechanical spec. A homeowner building their own place with no GC in the way. Builtie's database is built around the people who award your package, because a project is not a lead until you know which of them does.

The companies

Every record starts with a company connected to active construction: more than 43,000 construction companies attached to over 225,000 permit records, with identified decision makers at more than 12,000 of them. The deepest of that data is in Toronto and the Greater Toronto Area (GTA), the founding market. Coverage runs across North America, and the honest test is to ask for live sample projects in your own city. Each company carries a type, and the type tells a rep how that company buys.

Builders and developers. They own the project and the budget. On custom residential the owner or principal often awards trades directly. On multi-unit and commercial work the decision sits with a construction manager or a VP of construction.

General contractors and design-build firms. They award subtrades on behalf of an owner, usually through an estimator or a project manager, and they go back to subs they trust. Win one GC and you have not won a project. You have won a pipeline.

Architects and engineers. They rarely sign a trade contract, but they write the spec that decides what gets priced. A mechanical engineer who knows your HVAC firm is a warm path into every drawing they stamp.

Interior and kitchen designers. For cabinetry, millwork, flooring, tile and lighting, the designer is often the real buyer. They pick the supplier; the builder signs what they picked.

Owners. Owner-builders, small investors doing multiplex conversions, commercial owners running their own fit-outs. No GC in the way. The owner is the decision maker, and usually the fastest to say yes or no.

Landscape and pool firms. For exterior trades, and for anyone selling into the finishing phase of a custom home.

Your ideal customer profile names which of these you sell to. A cabinetry shop might say custom home builders and interior designers; an excavation company, developers and general contractors. The feed and the outreach follow that profile, so a rep never sees a lead whose buyer is someone they do not sell to.

The people

Inside each company, Builtie identifies the people who influence or award trade work: name, title, and email, phone and LinkedIn where they can be verified. Titles are grouped into role categories you can filter on: owner and executive, project and construction management, estimating and procurement, and design.

Every contact is matched against a real person's name and title at that company. A company's LinkedIn page proves the company exists. It says nothing about which employee to call, and a guess about a company with a generic name attaches an unrelated business from another city. The person-level match is the only evidence Builtie counts for outreach. The company page is the sign on the fence. The person is the one with the keys to the trailer.

Verified means checked, not hoped

An email address in Builtie is either verified or labeled unverified. Verification checks the address against the company's domain and its mail server before it earns the label. Where a person cannot be verified, the record says so, and the rep falls back to LinkedIn or the company's main line. Both are real contact points; plenty of good GC relationships started at the front desk.

The same discipline applies to the lookup itself. If a verification service is down, the contact stays open for a retry instead of being marked dead. A lookup that never happened is not a "no." Recording it as one is how good leads get buried.

What you can do with it

Starter: up to 20 projects a month, the decision maker on each one, and decision-maker contacts. Outreach is on Growth; done-for-you is the Custom plan. Growth: up to 50 projects a month, plus the events and exhibitions dashboard and the social media signals that show up before a job goes public. Custom: a project volume quoted with your team, plus the ability to upload your own list of companies and have it enriched against the same database. Starter and Growth come with a 7-day free trial, cancel any time before it ends.

How Builtie fits

The database is not the product. The product is the finished lead: a project at the right stage, the company behind it, and the named person who awards your package, with contact details checked where they can be. The database is what makes that lead repeatable, for every trade, without a rep burning 10 to 15 hours a week on research a permit record already answered.

Know the projects. Reach the decision makers. Ask for sample contacts in your trade at builtie.com.