Sales Automation for Flooring Contractors: Find, Time and Reach Every Project
Sales automation for flooring contractors finds the projects from building permits, calls at the right stage and reaches the person who decides, without a seller spending the day on it. Builtie is sales automation, not a CRM: on October 9, 2026 it held 40,492 flooring projects inside the award window across 25 markets, each with the builder's decision maker, and it saves about 2 hours a day, around 60 hours a month of prospecting.
The same four steps, whether the buyer is a builder, a designer, an owner or a company you want to acquire.
What sales automation means for a flooring contractor
Sales automation does the prospecting work that happens before a quote: finding the job, knowing when to call, finding the person and sending the first messages. A CRM stores what you already know; sales automation goes and finds what you don't. For flooring contractors, the hard part is timing: the work is decided from about 50% of the way through the build to about 70%, with the last realistic approach at about 80%, and a call outside that window rarely wins.
| Step | By hand | With Builtie |
|---|---|---|
| Find the projects | Read permits city by city, every week | Builtie reads the permits daily and keeps the 40,492 projects open for flooring now |
| Time the call | Guess the build stage from a drive-by | Each project is staged and shown while flooring is still being decided |
| Find who decides | Search the builder, then the person, then an email | The builder or general contractor comes with a verified decision maker |
| Reach out | Write each note, send, track replies | LinkedIn and email sequences go out on Growth, in your name, with your angle |
| Follow up | Calendar reminders that ignore the build | Follow-ups move with the project's stage, not a fixed timer |
Tap a stage. The highlighted stage is where flooring is typically awarded.
What stays with you
- Pricing and the quote.
- The site visit and the conversation with the builder.
- Which projects are worth your crew: Builtie ranks them, you choose.
- The angle: lead with samples and product lead times, subfloor preparation and install dates that follow drywall and paint.
The time it gives back
Measured across Builtie's own outreach seats over 30 days, the prospecting it automates is about 2 hours a day, around 60 hours a month per seller. That is before the projects you would have missed because nobody was reading permits that week.
Where the flooring work is now
| Market | State or province | Projects in the award window |
|---|---|---|
| New York City | New York | 17,434 |
| Austin | Texas | 7,303 |
| Miami-Dade | Florida | 3,802 |
| Los Angeles | California | 2,376 |
| Calgary | Alberta | 2,204 |
| Toronto | Ontario | 1,751 |
| Nashville | Tennessee | 1,191 |
| Chicago | Illinois | 1,018 |
40,492 flooring projects were inside the flooring award window across 25 markets on October 9, 2026: 16,943 new buildings and 23,549 renovations or alterations. All markets: flooring leads by city.
More for flooring contractors: finding clients, finding projects, getting more jobs, new construction projects.
Plans
Builtie's Starter plan is $79 per seat per month (CAD) for 20 projects; Growth is $99 for 50 projects and adds the LinkedIn and email outreach you run yourself. Opening a project spends one credit, and the decision makers, emails, phones and AI call script inside it are included. Your monthly credits reset at each renewal, and extra credit packs are valid for 30 days. The free trial runs 7 days with 10 projects. Custom, where Builtie's team runs the outreach for you, starts from CAD $1,500 a month on top of a Growth seat.
Frequently asked questions
Is Builtie a CRM?
No. A CRM stores the contacts and deals you already have. Builtie is sales automation: it finds the projects from building permits, times each one to your trade's award window, finds the decision maker and runs the LinkedIn and email outreach. Most customers keep their CRM or job-management tool for the work they win.
What does sales automation do for flooring contractors?
It finds flooring projects from building permits, shows each one while the flooring package is open (from about 50% of the way through the build to about 70%, with the last realistic approach at about 80%), attaches the builder's decision maker and sends LinkedIn and email outreach in your name.
How much time does it save?
About 2 hours of prospecting a day per seller, around 60 hours a month, measured over 30 days of Builtie's own outreach seats.
Who does the outreach reach?
The builder or general contractor awards flooring, but on custom and higher-end work the designer or owner chooses the product first.
What does Builtie cost?
Starter is $79 per seat per month for 20 projects; Growth is $99 for 50 projects and adds LinkedIn and email outreach. There is a 7-day free trial with 10 projects.