Sales Automation for Subcontractors: Projects, Timing and the Person Who Buys
Sales automation for subcontractors in every trade, from site work to finishes finds projects from building permits, times each one to when the product or trade is bought, and reaches the builder's decision maker with LinkedIn and email outreach. Builtie covers 26 trades in 25 markets and saves about 2 hours a day, around 60 hours a month.
The same four steps, whether the buyer is a builder, a designer, an owner or a company you want to acquire.
Every trade, timed
| Trade | Award window | Projects open, all markets |
|---|---|---|
| Excavation and Site Work | Before construction starts | 3,331 |
| Construction Site Security | Before the start to 15% | 16,360 |
| Concrete and Foundation | Before the start to 5% | 13,532 |
| Structural Steel | 0% to 15% | 21,911 |
| Elevators | 0% to 20% | 16,356 |
| Framing | 0% to 20% | 26,780 |
| Painting | 5% to 35% | 51,955 |
| Masonry | 10% to 30% | 35,359 |
| Waterproofing | 10% to 35% | 38,669 |
| Roofing | 15% to 35% | 41,377 |
| Windows, Doors and Glazing | 15% to 35% | 42,934 |
| Electrical | 20% to 45% | 52,111 |
| HVAC and Mechanical | 20% to 45% | 52,355 |
| Plumbing | 20% to 45% | 49,275 |
| Fire Protection | 25% to 50% | 38,815 |
| Signage and Wayfinding | 25% to 70% | 47,896 |
| Insulation | 30% to 55% | 40,149 |
| Drywall | 35% to 60% | 47,654 |
| Low Voltage and Data | 35% to 60% | 44,851 |
| Tile | 45% to 65% | 39,222 |
| Cabinetry and Millwork | 50% to 70% | 38,305 |
| Flooring | 50% to 70% | 40,492 |
| Countertops | 55% to 75% | 36,792 |
| Finish Carpentry | 55% to 75% | 38,417 |
| Appliances and Equipment | 65% to 90% | 37,686 |
| Landscaping | 65% to 90% | 36,174 |
Counts read October 9, 2026. No. A CRM stores the contacts and deals you already have. Builtie is sales automation: it finds the projects from building permits, times each one to your trade's award window, finds the decision maker and runs the LinkedIn and email outreach. Most customers keep their CRM or job-management tool for the work they win.
Plans
Builtie's Starter plan is $79 per seat per month (CAD) for 20 projects; Growth is $99 for 50 projects and adds the LinkedIn and email outreach you run yourself. Opening a project spends one credit, and the decision makers, emails, phones and AI call script inside it are included. Your monthly credits reset at each renewal, and extra credit packs are valid for 30 days. The free trial runs 7 days with 10 projects. Custom, where Builtie's team runs the outreach for you, starts from CAD $1,500 a month on top of a Growth seat.
Frequently asked questions
Is Builtie a CRM?
No. A CRM stores the contacts and deals you already have. Builtie is sales automation: it finds the projects from building permits, times each one to your trade's award window, finds the decision maker and runs the LinkedIn and email outreach. Most customers keep their CRM or job-management tool for the work they win.
What does Builtie cost?
Starter is $79 per seat per month for 20 projects; Growth is $99 for 50 projects and adds LinkedIn and email outreach. There is a 7-day free trial with 10 projects.