Apollo and ZoomInfo Know Who Works Where. They Don't Know Who Is Building What.
Apollo and ZoomInfo is general B2B contact databases with search, enrichment and sales sequences across every industry. It does not find you new construction projects, and it does not tell you who at a builder or general contractor awards your trade. That is the part Builtie does: permitted projects at the stage your trade is still being bought, the builder attached, a verified decision maker named, and LinkedIn and email outreach on Growth. On October 1, 2026 Builtie held 37,383 projects in the electrical award window alone across six US metros. A contact without a project is a cold call; a contact on a live project is a reason to talk.
The same four steps, whether the buyer is a builder, a designer, an owner or a company you want to acquire.
Apollo and ZoomInfo vs Builtie, line by line
| Apollo and ZoomInfo | Builtie | |
|---|---|---|
| Built for | Sales teams in any industry | Trade contractors selling to builders, general contractors and developers |
| What it does | General B2B contact databases with search, enrichment and sales sequences across every industry | Finds permitted projects in your trade's award window and the person who awards them |
| Knows which contractor has which active project | No | Yes, from the permit record |
| Knows when your trade is bought | No | Yes, award window by trade and project size |
| Finds new builder and GC projects for you | No | Yes, from permits, daily |
| Names the decision maker on each project | No | Yes, matched on declared employer |
| Outreach to that person | No | LinkedIn and email on Growth |
| Published price | Check the vendor | $79 or $99 per seat per month (CAD), 7-day trial |
Category descriptions as of October 1, 2026; check each vendor for current features and prices.
What Apollo and ZoomInfo leaves to you
- Finding the job. Apollo and ZoomInfo works on the customers and jobs you already have. The builder with the next project still has to be found by you.
- Finding the person. On a commercial job the subcontract is awarded by the GC's project manager or estimator, at a small builder by the owner. Neither shows up in a tool built around your existing customers.
- Timing. Each trade is bought in a window. Electrical and plumbing close around 55% of the way through the build, drywall around 70%, flooring around 80%. Miss it and you are pricing for the next job.
Who should keep Apollo and ZoomInfo, and who needs Builtie
Keep Apollo and ZoomInfo for what it is built for. If your revenue depends on builders, general contractors and developers giving you the next subcontract, Apollo and ZoomInfo cannot supply that pipeline and Builtie can. Across New York, Miami-Dade, Austin, Nashville and Chicago, 6,218 builders pulled a new-build permit in the last 12 months and 4,880 have a phone on file in Builtie.
Plans and coverage
Builtie's Starter plan is $79 per seat per month (CAD) for 20 projects; Growth is $99 for 50 projects and adds the LinkedIn and email outreach you run yourself. Opening a project spends one credit, and the decision makers, emails, phones and AI call script inside it are included. Your monthly credits reset at each renewal, and extra credit packs are valid for 30 days. The free trial runs 7 days with 10 projects. Custom, where Builtie's team runs the outreach for you, starts from CAD $1,500 a month on top of a Growth seat.
Builtie covers North America, with its deepest permit and contact data in the Greater Toronto Area, where it started. How much a city yields depends on what that municipality publishes, so ask for live sample projects in your own city before you buy.
Frequently asked questions
Is ZoomInfo or Apollo good for construction leads?
They are strong general contact databases, but a contact without a live project gives a trade contractor no reason to call. Builtie starts from the permitted project, times it to your trade and then names the decision maker.
Where do construction contact databases get their data?
General databases compile company and employee records across industries. Builtie traces a public permit to the operating company, then matches the person on declared employer and corroborates name, company and address.
How much does Builtie cost?
Starter is $79 per seat per month (CAD) for 20 projects; Growth is $99 for 50 projects plus LinkedIn and email outreach; 7-day free trial with 10 projects. Billed monthly.