How Much Construction Lead Generation Software Costs in 2026, and What Each Pricing Model Buys
Construction lead generation software is priced four ways: per lead (homeowner marketplaces, where several contractors pay for the same request), by territory (project data networks, usually an annual contract quoted after a demo), per seat (CRMs and outreach tools, which find no projects on their own), and by credit, where you pay for the projects you open. Builtie publishes its prices: Starter is $79 per seat per month (CAD) for 20 projects, Growth is $99 for 50 projects plus LinkedIn and email outreach, billed monthly, with a 7-day free trial of 10 projects. A project includes its decision makers, emails, phones and an AI call script.
The same four steps, whether the buyer is a builder, a designer, an owner or a company you want to acquire.
The four pricing models
| Model | Who uses it | What you pay for | Watch out for |
|---|---|---|---|
| Per lead | Homeowner lead marketplaces | A homeowner request, often shared | Paying for leads several competitors also bought |
| Territory subscription | Project data and bid networks | Access to projects in a region or trade, often annual | Contract length, how many users and regions are included |
| Per seat | CRMs, outreach and sales engagement tools | Software for each user | It tracks or sends; it does not find projects |
| Credits | Builtie | Each project you open, with its contacts | Credits that expire; check what is included per credit |
Vendors change their prices and packaging often, and several quote by territory after a demo rather than publishing a price. The model tells you more than the number: it decides whether you pay for exclusivity, for coverage, for software or for results you use.
Builtie's prices
| Plan | Price | Projects a month | Outreach | Who runs it |
|---|---|---|---|---|
| Starter | $79 per seat per month (CAD) | 20, reset each renewal | No | You |
| Growth | $99 per seat per month (CAD) | 50, reset each renewal | LinkedIn and email | You |
| Custom (done for you) | From CAD $1,500 a month on top of a Growth seat | Scoped | LinkedIn, Instagram and email | Builtie's team |
Extra credit packs are available to paying subscribers: 10 for CAD $50, 20 for $80, 30 for $99 and 50 for $120, valid 30 days. Browsing the feed and setting up campaigns is free; opening a project spends one credit. Sales tax is added where it applies. Full details on the pricing page; the done-for-you service is described at done for you.
What a year costs, worked through
One estimator on Growth opening 50 projects a month: $99 x 12 = CAD $1,188 a year for 600 projects with their decision makers, or about CAD $2 a project. Two people sharing the work on Starter: $79 x 2 x 12 = CAD $1,896 for 480 projects. Compare that with the value of one awarded subcontract in your trade; the median project value in the electrical award window was $524K in New York and $800K in Miami-Dade on October 1, 2026.
Questions to ask any vendor before you pay
- Is the price published, or quoted by territory? Is it monthly or annual?
- What does one unit include: a project, a contact, a lead, a seat?
- Will I see live sample projects in my own city before I sign?
- Are contacts verified, and how? What happens to a bounced address?
- Can I cancel, and can I export my data if I leave?
For the buying steps themselves, see How to buy construction lead software.
Plans and coverage
Builtie's Starter plan is $79 per seat per month (CAD) for 20 projects; Growth is $99 for 50 projects and adds the LinkedIn and email outreach you run yourself. Opening a project spends one credit, and the decision makers, emails, phones and AI call script inside it are included. Your monthly credits reset at each renewal, and extra credit packs are valid for 30 days. The free trial runs 7 days with 10 projects. Custom, where Builtie's team runs the outreach for you, starts from CAD $1,500 a month on top of a Growth seat.
Builtie covers North America, with its deepest permit and contact data in the Greater Toronto Area, where it started. How much a city yields depends on what that municipality publishes, so ask for live sample projects in your own city before you buy.
Head-to-head: Builtie vs Buildertrend, Builtie vs Jobber, Builtie vs Procore, Builtie vs Houzz Pro, Builtie vs Contractor Foreman.
See also: Construction lead software without an annual contract, Free construction lead sources in the US.
Frequently asked questions
How much does construction lead generation software cost?
It depends on the model. Homeowner marketplaces charge per lead; project data networks usually sell an annual territory subscription quoted after a demo; CRMs charge per seat; Builtie charges $79 or $99 per seat per month (CAD) for 20 or 50 projects with contacts.
Is there construction lead software with a monthly subscription?
Yes. Builtie bills monthly with no annual minimum: Starter $79 and Growth $99 per seat per month (CAD), with a 7-day free trial of 10 projects.
Does construction lead software have a free trial?
Builtie's free trial runs 7 days with 10 projects, each including its decision makers, emails, phones and AI call script. Many other vendors offer a demo instead of a self-serve trial.
What is included in a Builtie credit?
Opening one project, with everything inside it: the decision makers, their emails and phones, and the AI call script. Opening a person from Industry People also uses one credit.
Is construction CRM software priced the same as lead software?
No. CRMs are priced per user and manage leads you already have. Lead software is priced on the projects or territory you get access to. Builtie includes a CRM with the projects.