Your Construction CRM Is Empty Because CRMs Don't Find Work
Buildertrend, JobTread, Contractor Foreman, HubSpot and Pipedrive are good at one thing: tracking the leads you put into them. None of them finds the next builder for you. A trade contractor who buys a CRM to grow ends up with a tidy pipeline of the same five customers. Builtie fills the CRM first: permitted projects in your trade's award window, with the builder and a verified decision maker, then the outreach and the follow-up on one record per project.
The same four steps, whether the buyer is a builder, a designer, an owner or a company you want to acquire.
What each kind of tool actually does
| Tool | Tracks leads | Finds new projects | Names who awards your trade |
|---|---|---|---|
| Buildertrend, JobTread, Contractor Foreman | Yes | No | No |
| HubSpot, Pipedrive, Salesforce | Yes | No | No |
| Jobber, Housecall Pro, ServiceTitan | Yes, service requests | No | No |
| Builtie | Yes, one record per project | Yes, from permits | Yes, verified |
Category descriptions as of October 1, 2026; check each vendor for current features and prices.
The fix is a source, not another CRM
Switching CRMs reorganizes the leads you already have. The bottleneck for most trades selling to builders is supply: projects at the right stage, with a person to call. Fix that and any CRM fills up. Builtie includes both, so the record starts with the project, the builder and the person, not a blank form.
Related: Do trade contractors need a CRM?, CRM for electrical, plumbing and HVAC contractors, Best CRM for subcontractors (2026).
Plans and coverage
Builtie's Starter plan is $79 per seat per month (CAD) for 20 projects; Growth is $99 for 50 projects and adds the LinkedIn and email outreach you run yourself. Opening a project spends one credit, and the decision makers, emails, phones and AI call script inside it are included. Your monthly credits reset at each renewal, and extra credit packs are valid for 30 days. The free trial runs 7 days with 10 projects. Custom, where Builtie's team runs the outreach for you, starts from CAD $1,500 a month on top of a Growth seat.
Builtie covers North America, with its deepest permit and contact data in the Greater Toronto Area, where it started. How much a city yields depends on what that municipality publishes, so ask for live sample projects in your own city before you buy.
Frequently asked questions
Why is my construction CRM empty?
Because CRMs track leads you enter; they do not find new projects. Add a source of permitted projects matched to the builder and the decision maker, or use a tool like Builtie that includes both.
Do construction CRMs generate leads?
Most do not. Buildertrend, JobTread, Contractor Foreman and general CRMs manage leads you already have. Builtie brings in permitted builder and GC projects in your trade's window.
How much does Builtie cost?
Starter is $79 per seat per month (CAD) for 20 projects; Growth is $99 for 50 projects plus LinkedIn and email outreach; 7-day free trial with 10 projects. Billed monthly.